Vision and Mission
Our Mission and Goals
- Strong and sustainable financial performance;
- Effective risk management;
- Flawless customer experience;
- Happy and productive human resources;
- Ethical and responsible banking, that is compassionate towards people, society and environment;
- Enhance shareholder value consistently;
- Continuously improve the business model in synergy with our group companies and all our business partners in the period of technological transformation.
Our Strategy and Business Plan
- Increase and diversify the client base as well as loan portfolio and deposits from customers;
- Continue targeting large companies and provide financing, including through syndication/risk participation with other local and foreign banks;
- Target Small and Medium Enterprises (SMEs), including through efficient utilization of the funds obtained from International Financial Institutions and other FIs;
- Increase off-balance sheet portfolio and gain share in Trade Finance, benefiting from the large trade flows between Georgia and Turkey;
- Develop digital banking.
Our values
Innovation, solidarity, common sense, reliability, sincerity and transparency guide our work. We carry forward our group’s founding principles of intelligence, diligence and integrity, supported by technical expertise and methodical work.
We aim to build lasting customer relationships through responsible banking and financial solutions shaped around real needs.
Our priorities
- Provide ethical and responsible banking with regard for people, society and the environment.
- Support local and international business activity.
- Maintain sustainable financial performance and effective risk management.
- Improve the customer experience and create a productive, supportive working environment.
- Create long-term shareholder value.
- Develop our business model through technology and cooperation with group companies and business partners.